the approach: 

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This is where the energy levels come alive!

 

I thrive in developing sporting programmes tailored to target audiences, ensuring that the end product is appropriate for diverse needs.. With meticulous research and a strength in understanding the end user, I create programmes that resonate with specific demographics, whether it's adults seeking recreational opportunities, youngsters having their first introduction to sport, or individuals looking to help out for the first time. 

 

My dedication to creating tailored sporting programmes ensures that participants not only enjoy the activities but also experience personal growth, enhancing their overall well-being through sports.

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As part of this work, it's important to embed monitoring and evaluation into the implementation to ensure the offer remains fit for purpose, flexible and adaptable. 

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why work in this way?

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Research suggests that sporting provision has not developed as quickly as the rest of society, with activities such as gaming, social media and online shopping providing the autonomy and immediate dopamine hit that people often crave (Statista, 2024). The desire for more flexible choices and social opportunities are taking precedence over formal, long formats of sporting provision, making it even more prevalent to evolve and adapt to the needs of society (Sport England, 2022). . 

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Please visit the sport case studies page for examples and testimonials